News
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An eczema-safe bath routine for kids: gentle, quick and actually doable
Lukewarm water, ten minutes, nothing fancy in the bath, and moisturiser on damp skin within three minutes. A workable eczema bath routine for your child, from the ten-minute rule to...
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Balm vs cream vs ointment: which texture actually works for dry, itchy skin?
Balm, cream, ointment or lotion? We break down what genuinely separates the emollient types (it's mostly water content), report what the NIHR-funded BEE trial honestly found (no texture won), and...
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Why flare-prone skin hates a UK heatwave (and how to calm it down)
Mid-August heatwave, and flare-prone skin is having a rough week. Here's why heat, sweat, sun cream and chlorine set dry, itchy skin off, plus a realistic UK summer routine (lukewarm...
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The Best Natural Eczema Creams in the UK (2026 Guide)
Natural doesn't automatically mean better, and no cream can treat eczema. This honest UK guide explains what "natural" really means on a label, which ingredients genuinely comfort dry, itchy skin...
