News
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The Moroccan tradition behind PureSoothe: what grandmothers knew about reactive skin
Souk stalls, kitchen apothecaries and recipes nobody wrote down. The Moroccan method behind PureSoothe, and what it teaches anyone with dry, reactive skin.
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How to patch test skincare properly (and why we keep nagging you about it)
The two-day habit that saves reactive skin a rotten week: where to patch test, how long to wait, and how to tell a real reaction from a passing tingle.
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Linseed and sesame oil for skin: the quiet workhorses in our balm
Linseed and sesame make up most of our jar, and hardly anyone asks about them. Here's what these two cold-pressed base oils actually do for dry, flaky skin, and why...
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An eczema-safe bath routine for kids: gentle, quick and actually doable
Lukewarm water, ten minutes, nothing fancy in the bath, and moisturiser on damp skin within three minutes. A workable eczema bath routine for your child, from the ten-minute rule to...
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Beeswax and skin prone to eczema: barrier hero or irritant? (and why our balm isn't vegan)
Beeswax is the reason our balm isn't vegan, and we'd rather explain that properly than hide it. What beeswax actually does on dry, itchy skin, how it honestly compares with...
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Steroid-free eczema care in the UK: an honest guide to your options
Steroid creams are medicine. Balms and emollients do a different job. An honest UK guide to both, with your GP kept firmly in the loop.
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Back to school with eczema-prone skin: uniforms, new routines and the September flare
New uniform, new nerves, new routines: why early September is peak itch for eczema-prone skin, and the practical fixes (label snips included) parents can sort before the bell goes.
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Shea butter for dry, flare-prone skin: why it works
Shea butter turns up in nearly every product aimed at dry, reactive skin, and it earns the spot. We look at where it really comes from, why its fatty acids...
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How to help your child stop scratching at night: a UK parent's bedtime routine
Night-time scratching has boring, physical causes, and most of them can be nudged. A parent-to-parent guide to why itchy skin gets louder after lights out, a calm five-step bedtime routine,...
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Balm vs cream vs ointment: which texture actually works for dry, itchy skin?
Balm, cream, ointment or lotion? We break down what genuinely separates the emollient types (it's mostly water content), report what the NIHR-funded BEE trial honestly found (no texture won), and...
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Why flare-prone skin hates a UK heatwave (and how to calm it down)
Mid-August heatwave, and flare-prone skin is having a rough week. Here's why heat, sweat, sun cream and chlorine set dry, itchy skin off, plus a realistic UK summer routine (lukewarm...
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Calendula and eczema-prone skin: what the research actually says
Calendula (pot marigold) has been trusted on delicate skin for centuries, but the clinical research is honestly thin. We look at what the flower actually is, what the studies genuinely...
